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Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website rather than earning those visits organically through search engine optimization (SEO) or other methods.

PPC ads are typically displayed on search engine results pages (such as Google, Bing, or Yahoo) or on websites that have opted to display ads through programs like Google AdSense. When a user searches for specific keywords or phrases that match the advertiser’s target audience, the relevant ads are shown.